achieved per purchase
Return on Ad Spend Total
Tickets sold
Sales
Case Study HARRY POTTER
Client: Showfactory
Vienna's METAstadt was chosen as the center for the European premiere of "Harry Potter™: The Exhibition". An interactive exhibition format that brings the legendary scenes, characters, locations and animal creatures from the movies to life. We had existing data from a previously implemented exhibition in Philadelphia at our disposal.
Corvis was commissioned to develop and implement the entire online marketing strategy. The target should be profitable ticket sales with a CPA below €3 across several countries. It was also important to pay attention to the visitor capacity of the event center and to be able to respond to this at any time in the campaigns.
First, we analyzed the target group of potential buyers with previous data, interest and keyword research, and social media evaluations to reduce wastage.
Based on this, we developed a performance creative strategy and tested it with hundreds of creatives in several capitals in and around Austria.
We designed an upstream "pre-launch phase". In this, we generated leads with a ⌀ CPA below €3. The leads were eventually converted into ticket buyers profitably with email marketing. LIke this we trained the algorithm with relevant data and the accounts were pre-warmed.
We finally scaled all the findings with an e-commerce brand performance strategy. For this, we use the strong brand to quickly penetrate the target group of real fans with an awareness campaign. Tickets were eventually sold in conversion campaigns. Due to the high visibility, we were able to blatantly increase search queries and convert on the Google side.
This enabled us to double profitability and eventually scale with a ROAS of over 21.
An internationally leading result in ticket sales. The budget was data-driven and several countries were tested. Our brand performance approach achieved maximum audience penetration, a CPA of €1.59 and a ROAS of over 21 on approximately 315,000 tickets sold.
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