achieved per purchase
Return on Ad Spend Total
Tickets sold
Sales
Case Study HARRY POTTER
Client: Showfactory
Vienna's METAstadt was chosen as the center for the European premiere of "Harry Potter™: The Exhibition". An interactive exhibition format that brings the legendary scenes, characters, locations and animal creatures from the movies to life. We had existing data from a previously implemented exhibition in Philadelphia at our disposal.
Corvis was commissioned to develop and implement the entire online marketing strategy. The target should be profitable ticket sales with a CPA below €3 across several countries. It was also important to pay attention to the visitor capacity of the event center and to be able to respond to this at any time in the campaigns.
First, we analyzed the target group of potential buyers with previous data, interest and keyword research, and social media evaluations to reduce wastage.
Based on this, we developed a performance creative strategy and tested it with hundreds of creatives in several capitals in and around Austria.
We designed an upstream "pre-launch phase". In this, we generated leads with a ⌀ CPA below €3. The leads were eventually converted into ticket buyers profitably with email marketing. LIke this we trained the algorithm with relevant data and the accounts were pre-warmed.
We finally scaled all the findings with an e-commerce brand performance strategy. For this, we use the strong brand to quickly penetrate the target group of real fans with an awareness campaign. Tickets were eventually sold in conversion campaigns. Due to the high visibility, we were able to blatantly increase search queries and convert on the Google side.
This enabled us to double profitability and eventually scale with a ROAS of over 21.
An internationally leading result in ticket sales. The budget was data-driven and several countries were tested. Our brand performance approach achieved maximum audience penetration, a CPA of €1.59 and a ROAS of over 21 on approximately 315,000 tickets sold.
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Elisabeth returns to Schönbrunn Palace for the third time as a concert highlight. Unique music and captivating history promise an unforgettable experience for thousands of visitors.
Stefan Verra, einer der führenden Körpersprache-Experten, plante die Vermarktung seiner neuen Live-Event-Tour. Die Herausforderung: Eine Kampagne, die sowohl die Markenbekanntheit stärkt als auch Tickets in großem Stil verkauft.
Corvis wurde mit der kompletten Überarbeitung eines bestehenden Reports für ELV beauftragt. Von der Konzeption neuer Inhalte bis zur Gestaltung einer dedizierten Landingpage – das Projekt vereinte Performance und Branding und mündete im leistungsstarken Brandformance Konzept.
The founders Philip Lanz and Sebastian Raber contacted Corvis with the desire to establish a new drink on the market. At the time of launch, there was only a planned recipe, but no brand name, brand or marketing strategy.
The city of Vienna, known for its magnificent history and culture, opens its doors for a very special event. For the first time, Vienna will host “The Magical World of Harry Potter: The Exhibition,” a fascinating event.
Daniel Hipke is one of the most successful experts for high-converting ad creatives in the German-speaking world. With his unique ad concepts he managed to make a name for himself in the industry very quickly and thus founded the CTR Accelerator – a training program for producing successful ads.
Wir melden uns innerhalb eines Werktags um ein 15-30 minütiges Strategiegespräch zu vereinbaren. Wenn es für Sie einfacher ist, können wir natürlich gerne auch per E-Mail kommunizieren.
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