achieved per purchase
Return on Ad Spend Total
Tickets sold
Sales
Case Study HARRY POTTER
Client: Showfactory
Vienna's METAstadt was chosen as the center for the European premiere of "Harry Potter™: The Exhibition". An interactive exhibition format that brings the legendary scenes, characters, locations and animal creatures from the movies to life. We had existing data from a previously implemented exhibition in Philadelphia at our disposal.
Corvis was commissioned to develop and implement the entire online marketing strategy. The target should be profitable ticket sales with a CPA below €3 across several countries. It was also important to pay attention to the visitor capacity of the event center and to be able to respond to this at any time in the campaigns.
First, we analyzed the target group of potential buyers with previous data, interest and keyword research, and social media evaluations to reduce wastage.
Based on this, we developed a performance creative strategy and tested it with hundreds of creatives in several capitals in and around Austria.
We designed an upstream "pre-launch phase". In this, we generated leads with a ⌀ CPA below €3. The leads were eventually converted into ticket buyers profitably with email marketing. LIke this we trained the algorithm with relevant data and the accounts were pre-warmed.
We finally scaled all the findings with an e-commerce brand performance strategy. For this, we use the strong brand to quickly penetrate the target group of real fans with an awareness campaign. Tickets were eventually sold in conversion campaigns. Due to the high visibility, we were able to blatantly increase search queries and convert on the Google side.
This enabled us to double profitability and eventually scale with a ROAS of over 21.
An internationally leading result in ticket sales. The budget was data-driven and several countries were tested. Our brand performance approach achieved maximum audience penetration, a CPA of €1.59 and a ROAS of over 21 on approximately 315,000 tickets sold.
Human Inkstinct is a premium tattoo studio in Schwerte. With a large existing social media reach, Corvis was contacted to optimize lead generation to further drive growth.
Stefan Verra, einer der führenden Körpersprache-Experten, plante die Vermarktung seiner neuen Live-Event-Tour. Die Herausforderung: Eine Kampagne, die sowohl die Markenbekanntheit stärkt als auch Tickets in großem Stil verkauft.
Wechselweise, a platform aimed at menopausal women and dealing with the challenges they face, wanted to grow its community and thus its newsletter subscribers.
Beekhuis, eines der führenden Beratungsunternehmen für Performance Culture, hat Corvis mit dem Relaunch ihres Webaufritts beauftragt. Die Website sollte neu strukturiert, optimiert und modernisiert werden.
Daniel Hipke is one of the most successful experts for high-converting ad creatives in the German-speaking world. With his unique ad concepts he managed to make a name for himself in the industry very quickly and thus founded the CTR Accelerator – a training program for producing successful ads.
The founders Philip Lanz and Sebastian Raber contacted Corvis with the desire to establish a new drink on the market. At the time of launch, there was only a planned recipe, but no brand name, brand or marketing strategy.
Silvia Agha-Schantl, is a renowned and well booked trainer for more success in sales. She came to Corvis with a desire to build a digital business. Already at the start of the cooperation Silvia had good bookings for big events as well as an extensive client portfolio of renowned companies.
The founding team around Lisa and Dominik Lorenz contacted Corvis with the wish to establish a crowdinvesting platform. Rendite Boutique was looking for a marketing agency to provide professional support in acquiring investors, effectively marketing their business, and building their brand awareness.
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