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Key Facts
-45%
Cost per lead
ROAS 5
Return on Ad Spend Total
3.700+
Leads achieved
> 5 million
People reached
Cost per lead
Return on Ad Spend Total
Leads achieved
People reached
Case Study Human Inkstinct
Customer: Human Inkstinct
Human Inkstinct is a premium tattoo studio in Schwerte. With a large existing social media reach, Corvis was contacted to optimize lead generation to further drive growth.
The goal of the campaign should be to increase awareness in the relevant catchment area on the one hand, but also to implement a strategy for predictable new customer acquisition with a good ROI.
We strategically decided on a mobile funnel, which we optimized again and again over several months. In the funnel itself, we used a switch to test whether customers preferred to get in touch via WhatsApp or email. The task was to find out how this affects our cost per lead. The test clearly showed that leads via WhatsApp Messenger are significantly cheaper and also convert better. With this in mind, we optimized the funnel and focused exclusively on WhatsApp contacts. Finally, we also expanded the channel mix to build more touchpoints.
The mobile funnel used quickly delivered scalable results. Through a cross-channel mix, we were then able to map new journeys via first-click & last-click, which resulted in the CPL being reduced by almost 45% and we were able to scale the campaign.
