Approach

In the first step, we analyzed historical data of previous audiences who interacted with the event. On this basis, we formed target groups for the campaign. Using re-targeting, we mobilized people again who had already attended the event. We reached new visitors by A/B testing various creatives in the catchment area. The budget was agilely optimized to the winning Creatives. With the combinationa of awareness and conversion campaigns, we achieved high reach and good performance.