Skip to content
Key Facts
5 weeks
Runtime
€ 0,17
CPC
1,5 Mio
Impressions
€ 2,54
CPM
Runtime
CPC
Impressions
CPM
Case Study Elisabeth
Client: Showfactory
The musical Elisabeth returns to Schönbrunn Palace for the third time as a concert highlight. After a successful collaboration on other events, Corvis was asked to support ticket sales with performance marketing.
Targeted online advertising, conversion optimization, and data-driven decision-making to ensure maximum ticketing sales success.
In the first step, we analyzed historical data of previous audiences who interacted with the event. On this basis, we formed target groups for the campaign. Using re-targeting, we mobilized people again who had already attended the event. We reached new visitors by A/B testing various creatives in the catchment area. The budget was agilely optimized to the winning Creatives. With the combinationa of awareness and conversion campaigns, we achieved high reach and good performance.
Thanks to the data-driven strategy, it was not only possible to attract previous visitors again, but also to mobilize a target group with an affinity for music in the relevant catchment area to secure tickets with minimal wastage.c
