In the digital world, it is becoming increasingly difficult to attract attention and customers. GDPR and algorithm changes make it difficult for companies to maintain their market position. Branding and performance are still treated like two separate silos. This leads to a whole series of conflicts of interest & objectives. In this blog article, we analyze the importance of brandformance and why companies should no longer ignore this topic in 2023.
First of all, let’s ask why companies actually want to work with performance specialists?
As a rule, the goal is a measurable improvement in business success, away from classic advertising activities. The company therefore wants to achieve very focused goals such as new customers, additional sales, leads or other conversions and not learn the hard way.
Why success also depends on you.
This certainly sounds sensible in theory and is usually the case. However, there are pitfalls that can quickly destroy your performance as a client. Of course, the qualification of the performance marketer, the quality of the campaigns, the relevance of your product or the optimization of the landing page are important factors. But there are also things that only you can influence. Let’s take a step back mentally. Even before the actual cooperation starts.