First of all, let’s ask why companies actually want to work with performance specialists?
As a rule, the goal is a measurable improvement in business success, away from classic advertising activities. The company therefore wants to achieve very focused goals such as new customers, additional sales, leads or other conversions and not learn the hard way.
Why success also depends on you.
This certainly sounds sensible in theory and is usually the case. However, there are pitfalls that can quickly destroy your performance as a client. Of course, the qualification of the performance marketer, the quality of the campaigns, the relevance of your product or the optimization of the landing page are important factors. But there are also things that only you can influence. Let’s take a step back mentally. Even before the actual cooperation starts.