{"id":6021,"date":"2022-03-18T11:26:34","date_gmt":"2022-03-18T10:26:34","guid":{"rendered":"https:\/\/corvis-digital.com\/mise-en-place-in-performance-marketing\/"},"modified":"2022-10-06T13:53:09","modified_gmt":"2022-10-06T11:53:09","slug":"mise-en-place-in-performance-marketing","status":"publish","type":"post","link":"https:\/\/corvis-digital.com\/en\/mise-en-place-in-performance-marketing\/","title":{"rendered":"Mise en Place in performance marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6021\" class=\"elementor elementor-6021 elementor-2\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-7ab31ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ab31ad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89d5e82\" data-id=\"89d5e82\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c6d558 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"5c6d558\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mise en Place in performance marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-457b0e1 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"457b0e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">You often hear that always-on campaigns make more sense and work better for companies. But what is actually behind it?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ee3af elementor-author-box--align-left elementor-widget__width-initial elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no ob-has-background-overlay elementor-widget elementor-widget-author-box\" data-id=\"64ee3af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/6c759642b713532c307c468f77608c46d55098bbaf01e74a26d52b9d8a9777c6?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Markus Siuda\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMarkus Siuda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-ec00f93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec00f93\" data-element_type=\"section\" data-e-type=\"section\" 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data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"325\" src=\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2022\/03\/header_miseenplace-1024x416.jpg\" class=\"attachment-large size-large wp-image-6060\" alt=\"\" srcset=\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2022\/03\/header_miseenplace-1024x416.jpg 1024w, https:\/\/corvis-digital.com\/wp-content\/uploads\/2022\/03\/header_miseenplace-300x122.jpg 300w, https:\/\/corvis-digital.com\/wp-content\/uploads\/2022\/03\/header_miseenplace-768x312.jpg 768w, https:\/\/corvis-digital.com\/wp-content\/uploads\/2022\/03\/header_miseenplace.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-e987eaf main elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e987eaf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4b082f7 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"4b082f7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2824b0a elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 ob-has-background-overlay elementor-widget elementor-widget-share-buttons\" data-id=\"2824b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" 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linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-26d912d\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2effd89\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2effd89\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__2effd89\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-275d5aa\" data-id=\"275d5aa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39af738 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"39af738\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You probably know the term <strong><em>Mise en<\/em>Place<em><\/em>\u00a0<\/strong> from gastronomy. In properly run restaurants, this is an absolute matter of course and an integral part of the daily work.<\/p><p>Before I tell you why this is also important for your online performance, let&#8217;s take a quick look at the definition of the term (according to Wikipedia):<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac08520 elementor-blockquote--align-left elementor-blockquote--skin-border ob-has-background-overlay elementor-widget elementor-widget-blockquote\" data-id=\"ac08520\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"The Mise en Place (french, \"putting in place\") is, for example, in gastronomy the preparation of a workplace, be it in the kitchen, in the restaurant, on the floor or at the reception.\n<br><br>Perfect mise- en place work in the various rooms and areas is an essential prerequisite for a smooth serving process and thus increases the productivity of the service staff while reducing stress. The mise en-place works essentially depend on the meal or event. In order to facilitate the Mise en Place, checklists are used in many houses. (...)\"\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa1f9f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"7aa1f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 0px;\">In short, it&#8217;s all about preparing everything perfectly before the rush starts. This is the only way to work quickly, cleanly and efficiently at a high quality level. The goal is therefore to look after the guests optimally, so that they also like to come back.<\/span><\/p>\n<p>Doesn&#8217;t it just sound obvious that this approach also makes great sense for your campaigns? So prepare everything cleanly before interactions, website visits, inquiries and purchases really start?<\/p>\n<p><strong>Absolutely!<\/strong>\u00a0In my opinion, this is even essential and not only prevents potential dangers (and there are some of them), but also increases performance at the same time. And that&#8217;s what it&#8217;s supposed to be about right?<\/p>\n<p>Let&#8217;s take a closer look. To make the idea a little more understandable, I will show you a small checklist of important things that you should definitely consider in the campaign preparation. As far as <a href=\"https:\/\/corvis-digital.com\/en\/\" target=\"_blank\" rel=\"nofollow noopener\">we<\/a> are concerned, no campaign starts until my team has worked on these points exactly.<\/p>\n<p><strong style=\"color: inherit; font-family: inherit; font-size: 2rem; letter-spacing: 0px;\">\u00a0<\/strong><\/p>\n<h1 style=\"font-family: Roboto, sans-serif; color: rgb(84, 89, 95);\"><span style=\"color: rgb(92, 170, 127);\"><span style=\"font-weight: bolder;\">1. The analysis of permissions<\/span><\/span><\/h1><div><span style=\"color: rgb(92, 170, 127);\"><span style=\"font-weight: bolder;\"><br><\/span><\/span><\/div>\n<p>To start with, it is important to check whether all permissions are assigned correctly. In concrete terms, this means that the owner of the respective Instagram and Facebook page and the respective Business Manager is&nbsp;<u>exclusively<\/u>&nbsp;the client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0260ec1 elementor-blockquote--align-left elementor-blockquote--skin-border ob-has-background-overlay elementor-widget elementor-widget-blockquote\" data-id=\"0260ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"It is not uncommon for us to see that customers are put under pressure with the release of the authorizations because they have not secured all rights from the beginning.\"\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d787a0 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"6d787a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 0px;\">Your respective performance agency should only be granted authorizations that are required for the implementation of their work. It is important that the agency is only invited to<\/span><strong style=\"letter-spacing: 0px;\"><u>your<\/u><\/strong><span style=\"letter-spacing: 0px;\"> Business Manager as a &#8220;partner&#8221;. This is the only way you can easily separate the two business managers again if the collaboration ends.<\/span><\/p><p>In this context, it is also important to understand that a classic social media agency usually requires different rights than a performance specialist. A performance agency runs campaigns with the aim of achieving maximum results &#8211; i.e. measurable performance indicators. A social media agency is usually more concerned with the &#8220;playback&#8221; of your social media presence, i.e. the publication of creative postings and community management. We call this the &#8220;Top of Funnel&#8221;. Strictly speaking, the work of a performance specialist usually begins where the work of a social media agency ends. Neither specialty is more important than the other. Both are relevant to success and are not mutually exclusive.<\/p><p><strong style=\"color: inherit; font-family: inherit; font-size: 2rem; letter-spacing: 0px;\">\u00a0<\/strong><\/p><h1 style=\"font-family: Roboto, sans-serif; color: #54595f;\"><span style=\"color: #5caa7f;\"><span style=\"font-weight: bolder;\">2. Checking the pixel setup<\/span><\/span><\/h1><p> In the next step, you should check whether the Facebook pixel has been installed technically correctly on your website. Here it is important to understand that the integration of the standard pixel code does not open up nearly all the possibilities that exist in tracking.<\/p><p> For example, additional standard conversions can be programmed for <a href=\"https:\/\/www.facebook.com\/business\/help\/402791146561655?id=1205376682832142\" target=\"_blank\" rel=\"nofollow noopener\">specific &#8220;events&#8221;<\/a> or, in the case of online shops, many additional values can also be transferred.<\/p><p> It is particularly important for online shops to have clean <a href=\"https:\/\/www.facebook.com\/business\/help\/392174274295227?id=1205376682832142\" target=\"_blank\" rel=\"nofollow noopener\">value tracking for purchases<\/a> and a Facebook product catalogue. This enables you or your performance agency to perform dynamic re-targeting \u2013 i.e. customers are only shown content that really interests them.<\/p><p><strong style=\"color: inherit; font-family: inherit; font-size: 2rem; letter-spacing: 0px;\">\u00a0<\/strong><\/p><h1 style=\"font-family: Roboto, sans-serif; color: #54595f;\"><span style=\"color: #5caa7f;\"><span style=\"font-weight: bolder;\">3. Control of target groups<\/span><\/span><\/h1><p> It is particularly important to prepare the target groups meticulously. They will determine the later campaign success and this is where most mistakes are made.<\/p><h5> These include, on the one hand, the <strong>custom audiences<\/strong> :<\/h5><p> Check here exactly which audiences could make sense for your campaign. It&#8217;s not always just about <strong><u>who<\/u><\/strong> I want to address. The biggest mistakes are made in who <strong><u>not<\/u><\/strong> to approach. In order to have a good basis for a proper campaign structure, <a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"nofollow noopener\">Custom Audiences<\/a> must be created very precisely.<\/p><h5> A small example of a \u201cmini funnel\u201d<\/h5><ul><li> <strong>Promotion of organic (= newsfeed) postings<\/strong> on Facebook<\/li><li> <strong>Retargeting via product video<\/strong> for everyone who interacted with the postings<\/li><li> <strong>Video retargeting with a link click product ad<\/strong> for everyone who has seen the video at least to 20%<\/li><li> Retargeting to everyone who visited the <strong>site<\/strong> <strong>but didn&#8217;t add the product to their cart<\/strong><\/li><li> Retargeting to everyone who added the product to their <strong>cart<\/strong> <strong>but didn&#8217;t start the checkout process<\/strong><\/li><li> Retargeting to everyone who started the <strong>checkout process but didn&#8217;t complete the purchase<\/strong> (Abandoned Cart Recovery)<\/li><li> Re-targeting to <strong>everyone who bought<\/strong> \u2013 Advertising suitable products (cross-sell)<\/li><\/ul><p><\/p><p> In order for such &#8221; <em>full funnel strategies<\/em> &#8221; to work, the target groups must be carefully planned, programmed, named and excluded from one another. It&#8217;s not a matter of a few minutes. This is exact planning, preparation and the topic that is mostly ignored, although by far the greatest potential lies dormant here.<\/p><p><\/p><h5> In addition, the <strong>target groups must be prepared in the targeting<\/strong> for the start:<\/h5><p> It is important to understand that this setup may change on an ongoing basis. Target groups are always tested and optimized against each other. For the start, however, one question is of central importance:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4797627 elementor-blockquote--align-left elementor-blockquote--skin-border ob-has-background-overlay elementor-widget elementor-widget-blockquote\" data-id=\"4797627\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Who is my target group and with what message can I reach these people in order to be perceived as valuable?\"\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-149dacb ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"149dacb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 0px;\">It is particularly important here not to fire into the market &#8220;too sharply&#8221;, but to select larger target groups so that the algorithm can access enough data to make optimizations. I will certainly share details on this in a separate post in the future.<\/span><\/p>\n<p><strong style=\"color: inherit; font-family: inherit; letter-spacing: 0px; font-size: 2rem;\">\u00a0<\/strong><\/p>\n<h1 style=\"font-family: Roboto, sans-serif; color: #54595f;\"><span style=\"color: #5caa7f;\"><span style=\"font-weight: bolder;\">4. Definition of the campaign structure<\/span><\/span><\/h1>\n<p> I always recommend building campaigns according to the full funnel principle. This way you always have an overview and can say exactly which campaigns are performing best.<\/p>\n<p><\/p><h5> It could look like this:<\/h5>\n<ul>\n<li> 001 Top of Funnel \u2013 XXXXXX<\/li>\n<li> 002 Middle of Funnel \u2013 XXXXX<\/li>\n<li> 003 Bottom of Funnel \u2013 XXXXX<\/li>\n<\/ul>\n<p>T<span style=\"letter-spacing: 0px;\">his designation could be the basis. In addition, it makes sense to include the name of the performance specialist, the campaign period and the goal.<\/span><\/p>\n<p><span style=\"letter-spacing: 0px;\">\u00a0<\/span><\/p>\n<h5>For example, this could look like this:<\/h5>\n<ul>\n<li> 001 &#8211; COR &#8211; Top of Funnel &#8211; Reach (Q1\/20)<\/li>\n<li> 002 \u2013 COR &#8211; Middle of Funnel \u2013 Traffic (Q1\/20)<\/li>\n<li> 003 \u2013 COR &#8211; Bottom of Funnel \u2013 Purchase (Q1\/20)<\/li>\n<li>&nbsp;<\/li>\n<\/ul>\n<p> At the target group level, it is essential that it is clear at first glance which target group has been programmed. It saves a lot of time to get a clear idea of which target group is behind it already in the naming. Information on GEO, gender, age, interests or, alternatively, whether it is a custom audience is particularly important.<\/p>\n<p><\/p>\n<h5> At the ad level, the following naming parameters can make a lot of sense:<\/h5>\n<ul>\n<li>Targeting or retargeting<\/li>\n<li>Placement<\/li>\n<li>Advertising media (video, carousel, image&#8230;)<\/li>\n<li>Static or dynamic<\/li>\n<li>Version (#number) for different mutations (clear assignment)<\/li>\n<\/ul>\n<h2><strong>\u00a0<\/strong><\/h2>\n<h1><span style=\"color: #5caa7f;\"><strong>5. Excluded Audiences<\/strong><\/span><\/h1>\n<p> <span style=\"letter-spacing: 0px;\">As I mentioned before, it is particularly important to also exclude target groups. What does it mean exactly?<\/span><\/p>\n<ul>\n<li>For example, if I want to generate registrations for a VIP program, I should never address existing VIP members.<\/li>\n<li>If I want to sell a product, I should never address people who have only recently bought this product.<\/li>\n<li>If I want to generate leads, I shouldn&#8217;t continue using the same campaign for contacts I&#8217;ve made.<\/li>\n<\/ul>\n<p> Surely you have already experienced the case that you have bought a product online and then been followed by this supplier for weeks. This is simply due to a bad campaign setup. You just weren&#8217;t excluded from the target audience after your purchase. How did you feel about that? I suspect you weren&#8217;t exactly happy about it, if not annoyed. You have probably even considered whether you would like to shop there again in the future.<\/p>\n<p><strong style=\"color: inherit; font-family: inherit; font-size: 2rem; letter-spacing: 0px;\">\u00a0<\/strong><\/p>\n<h1 style=\"font-family: Roboto, sans-serif; color: #54595f;\"><span style=\"color: #5caa7f;\"><span style=\"font-weight: bolder;\">6. Checking the pixel events for optimization<\/span><\/span><\/h1>\n<p> You should look at how many events already exist in the pixel. With this information you can then decide when it makes sense to optimize for this event. Basically, Facebook recommends that you should optimize campaigns for this result from 50 weekly conversion events.<\/p>\n<p> If you haven&#8217;t already been running campaigns for a long time, that means you should climb the conversion ladder first. That means from website visits, to product page visits, to shopping carts, to started purchase processes up to purchases.. The Facebook pixel can only carry out reliable optimizations if it has enough data.<\/p>\n<p><span style=\"color: inherit; font-family: inherit; font-size: 2rem; font-weight: bolder; letter-spacing: 0px;\">\u00a0<\/span><\/p>\n<h1 style=\"font-family: Roboto, sans-serif; color: #54595f;\"><span style=\"color: #5caa7f;\"><span style=\"font-weight: bolder;\">7. Conclusion<\/span><\/span><\/h1>\n<h5> <span style=\"font-size: 17px; letter-spacing: 0px;\">For a seasoned performance marketer, these are absolute basics. Nonetheless, we see that in practice these basics are very seldom made complete. Time is often saved during setup. Saving at this point will inevitably cost you a lot of money afterwards.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-069ebd6 elementor-blockquote--align-left elementor-blockquote--skin-border ob-has-background-overlay elementor-widget elementor-widget-blockquote\" data-id=\"069ebd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"The cost of optimal campaign preparation is disproportionate to the additional revenue opportunities it creates. Be it real costs or time investment.\"\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9df1fe ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"c9df1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"letter-spacing: 0px;\">If you only pay attention to these few points in campaign planning &#8211; but all the more precisely &#8211; this will drastically increase the chance of a profitable campaign. In addition, you can also use this overview to better assess whether your agency or your specialist knows what he or she is doing.<\/span><strong style=\"letter-spacing: 0px;\">\u00a0<\/strong><\/p><h5>With this in mind, I wish you good sales and a profitable business!<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-3b55cab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b55cab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92d1d0e\" data-id=\"92d1d0e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"ob-is-breaking-bad ob-bb-inner elementor-section elementor-inner-section elementor-element elementor-element-40ea5fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40ea5fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a8cf95\" data-id=\"7a8cf95\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b307411 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"b307411\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9543862 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"9543862\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Markus Siuda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30954f2 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"30954f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMarkus Siuda founded his first association at the age of 15, with which he independently gained his first experience in online marketing. At that time, it was to promote his own events and his band. Over the years, he was able to gain a lot of experience in agencies and in marketing in startups and large companies. In 2014, he finally founded the agency Corvis with his brother Martin H. Siuda with the goal of using his knowledge for the measurable success of his clients. Markus Siuda combines advertising expertise with marketing know-how and online marketing skills to create a unique performance concept.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3510172 e-grid-align-left e-grid-align-mobile-center elementor-shape-rounded elementor-grid-0 ob-has-background-overlay elementor-widget elementor-widget-social-icons\" data-id=\"3510172\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-0831677\" href=\"https:\/\/www.linkedin.com\/in\/markus-siuda\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You probably know the term Mise en Place from gastronomy. In properly run restaurants, this is an absolute matter of course and an integral part of the daily work.<\/p>\n","protected":false},"author":4,"featured_media":6060,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[32,15],"tags":[],"class_list":["post-6021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-uncategorized"],"yoast_head":"\n<title>Mise en Place in performance marketing - CORVIS - Performance Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corvis-digital.com\/en\/mise-en-place-in-performance-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mise en Place in performance marketing - CORVIS - Performance Marketing\" \/>\n<meta property=\"og:description\" content=\"You probably know the term Mise en Place from gastronomy. In properly run restaurants, this is an absolute matter of course and an integral part of the daily work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corvis-digital.com\/en\/mise-en-place-in-performance-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"CORVIS - Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/corvis.vie\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-18T10:26:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-06T11:53:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2022\/03\/header_miseenplace.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"487\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Markus Siuda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Markus Siuda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/corvis-digital.com\/en\/mise-en-place-in-performance-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/corvis-digital.com\/en\/mise-en-place-in-performance-marketing\/\"},\"author\":{\"name\":\"Markus Siuda\",\"@id\":\"https:\/\/corvis-digital.com\/en\/#\/schema\/person\/2e31cfccdea0a24d11a93eeba7a028e8\"},\"headline\":\"Mise en Place in performance marketing\",\"datePublished\":\"2022-03-18T10:26:34+00:00\",\"dateModified\":\"2022-10-06T11:53:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/corvis-digital.com\/en\/mise-en-place-in-performance-marketing\/\"},\"wordCount\":1637,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/corvis-digital.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/corvis-digital.com\/en\/mise-en-place-in-performance-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2022\/03\/header_miseenplace.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/corvis-digital.com\/en\/mise-en-place-in-performance-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/corvis-digital.com\/en\/mise-en-place-in-performance-marketing\/\",\"url\":\"https:\/\/corvis-digital.com\/en\/mise-en-place-in-performance-marketing\/\",\"name\":\"Mise en Place in performance marketing - 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