{"id":6019,"date":"2022-03-18T11:10:13","date_gmt":"2022-03-18T10:10:13","guid":{"rendered":"https:\/\/corvis-digital.com\/why-sales-copy-is-so-important-in-performance-marketing\/"},"modified":"2022-10-06T13:52:45","modified_gmt":"2022-10-06T11:52:45","slug":"why-sales-copy-is-so-important-in-performance-marketing","status":"publish","type":"post","link":"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/","title":{"rendered":"Why Sales Copy is so important in performance marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6019\" class=\"elementor elementor-6019 elementor-3049\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-ea46ea4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea46ea4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db0476d\" data-id=\"db0476d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c96e97d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"c96e97d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><b>Performance Marketing in transition<\/b> (Part I): <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d28a53c ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"d28a53c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why without a good sales copy\nyou won't succeed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29bc1ca elementor-author-box--align-left elementor-widget__width-initial elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no ob-has-background-overlay elementor-widget elementor-widget-author-box\" data-id=\"29bc1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/04cbe09effe983f6d96fcd4471780dd856a532d4477141b54807d15f37700016?s=300&#038;d=mm&#038;r=g\" alt=\"Picture of Martin Siuda\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tMartin Siuda\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-d2557db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2557db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b79f791\" data-id=\"b79f791\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e7936b ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"0e7936b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"345\" src=\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_blogimage-1024x441.png\" class=\"attachment-large size-large wp-image-3060\" alt=\"\" srcset=\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_blogimage-1024x441.png 1024w, https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_blogimage-300x129.png 300w, https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_blogimage-768x331.png 768w, https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_blogimage-1536x662.png 1536w, https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_blogimage.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-e987eaf main elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e987eaf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ca8364a elementor-hidden-tablet elementor-hidden-phone\" data-id=\"ca8364a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e50e170 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--color-custom elementor-share-buttons--shape-square elementor-grid-0 ob-has-background-overlay elementor-widget elementor-widget-share-buttons\" data-id=\"e50e170\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a7319da\" data-id=\"a7319da\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-309dd65 elementor-toc--minimized-on-tablet ob-has-background-overlay elementor-widget elementor-widget-table-of-contents\" data-id=\"309dd65\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;container&quot;:&quot;.main&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__309dd65\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__309dd65\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__309dd65\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-275d5aa\" data-id=\"275d5aa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39af738 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"39af738\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Targeting has long been <em>the<\/em> magic word in online marketing \u2013 it was about accurate audiences and the lowest possible cost per action (CPA). In the meantime, however, this is no longer enough to stand out from your competitors and sell your products or services reliably. For the best possible conversion rates, you must now stand out qualitatively at all touchpoints of the customer journey.<\/p><p>You can find out how to do this in our three-part series &#8220;Performance Marketing in Transition&#8221;. With all the constant innovations, there is one element that remains important regardless of platforms, tools and technology \u2013 the writing of good advertising texts or sales copy.<\/p><p>And that&#8217;s exactly what this article is about.<\/p><p>\u00a0<\/p><h3><b>Why is Sales Copy so important?<\/b><\/h3><p>Pictures and videos are all well and good \u2013 but it&#8217;s the words that move the prospect to an action. It doesn&#8217;t matter how good your visual content is or how strong your brand is. If your advertising text is not convincing, the hoped-for success will most likely fail to materialize. Even Apple can&#8217;t afford to do without good sales copy!<\/p><p>In performance marketing, good advertising copy is particularly important because it makes your advertising measures more efficient. They appeal to the customer on an emotional level and arouse the desire to buy a product or service. Good sales copy hits pain points with your target audience, highlights the qualities of your product and sets you apart from your competitors.<\/p><p>Here are three important advantages of a good sales copy at a glance:<\/p><p>\u00a0<\/p><ul><li><h5><strong>Sales Copy is seductive.<br \/><\/strong><\/h5><p>Good advertising copy turns products and services into a must-have. An experienced copywriter highlights the unique features and benefits of your offer in a way that emotionally engages the audience and sparks a desire for your offer. After that, readers can&#8217;t help but click on your CTA!<\/p><\/li><li><h5><strong>Sales Copy gives you a competitive advantage.<br \/><\/strong><\/h5><p>Online marketing is teeming with bad advertising texts. With smart Sales Copy, you stand out from the crowd and grab a real competitive advantage. The products or services of your competitors will fade in the light of your advertising texts while you consistently convert more visitors into customers.<\/p><\/li><li><h5><strong>Sales Copy tells stories.<br \/><\/strong><\/h5><p>And stories always boost sales. You gain more attention, can tell your message in an emphatic way and remain in the memory of your target group for a long time. With stories, copywriters can perfectly stage your product and make it the object of your audience&#8217;s desire.<br \/><br \/><\/p><\/li><\/ul><p>In this way, Sales Copy leads to a direct increase in performance \u2013 this is reflected in a significantly higher Return On Investment (ROI) and Return on Advertising Spend (ROAS). Many entrepreneurs underestimate the importance of good texts. They write uninspired texts that scare off interested parties and give them an advantage, but their competitors.<\/p><p>To prevent this from happening to you, we will introduce you to our 5 most important tips for good sales copy in the next section.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74f0ef ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"c74f0ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/AdobeStock_246476033-768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-3055\" alt=\"\" srcset=\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/AdobeStock_246476033-768x512.jpeg 768w, https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/AdobeStock_246476033-300x200.jpeg 300w, https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/AdobeStock_246476033-1024x683.jpeg 1024w, https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/AdobeStock_246476033-1536x1024.jpeg 1536w, https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/AdobeStock_246476033-2048x1365.jpeg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a29a8d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"0a29a8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b style=\"color: inherit; font-family: inherit; font-size: 1.75rem; letter-spacing: 0px;\">How to Write Better Sales Copy<\/b><\/h3><ol><li><h5><strong>Know your target audience<br \/><\/strong><\/h5><p>It&#8217;s important to know as much as you can about your target audience. The more details you have about your potential customers, the more precise your copywriting will be. This is not only about demographic data, but above all about the fears, pain points and wishes of your target group.<\/p><\/li><li><h5><strong>Understand basic psychological principles<br \/><\/strong><\/h5><p>Everyone is different, but the human brain is predictable. We all tend to react similarly to certain words, phrases, colours, and images. If you understand this, you can write convincing sales copies with high reliability. The best advertising texts manipulate our way of thinking \u2013 and almost tempt us to buy on a subconscious level.<\/p><\/li><li><h5><strong>Stay honest and authentic<br \/><\/strong><\/h5><p>There are many different methods in online marketing \u2013 but at the end of the day, people always buy from people. That&#8217;s why good sales copy must build trust with the reader and convey integrity. Don&#8217;t promise anything you can&#8217;t keep!<\/p><\/li><li><h5><strong>Write emotional texts<br \/><\/strong><\/h5><p>We buy out of emotion and only then use logic to justify our purchase. You should take this into account and write Sales Copy that makes the reader feel feelings. For example, do you want to make your readers happy, sad, worried, angry, confused, or satisfied? When you address the emotions of your target audience, your marketing message will reach a much deeper level.<\/p><\/li><li><h5><strong>Choose each word wisely<br \/><\/strong><\/h5><p>In a good advertising text, every word must sit. Leave out all <span style=\"text-decoration-line: line-through;\">sorts of<\/span> words that you don&#8217;t <span style=\"text-decoration-line: line-through;\">necessarily<\/span> need. Only when every word fulfills a function and each sentence precedes like an arrow will you keep readers on your website. Also, think about your font, enough paragraphs, and &#8220;white space&#8221; to make your texts visually appealing.<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a25f777 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"a25f777\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Closing remarks<\/strong><\/h3><p>This was the first part of our article series &#8220;Performance Marketing in Transition&#8221;. You&#8217;ve learned why Sales Copy is especially important. You now know what advantages Sales Copy brings you and what is particularly important for good advertising copy. In the next part, you will learn why you should often not write your own advertising texts and why ad creatives are becoming increasingly important in performance marketing. So feel free to check back next week. We look forward to seeing you!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-dad7db7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dad7db7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae8826a\" data-id=\"ae8826a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"ob-is-breaking-bad ob-bb-inner elementor-section elementor-inner-section elementor-element elementor-element-be7bcd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be7bcd9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b13dfd4\" data-id=\"b13dfd4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52784ab ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"52784ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/04cbe09effe983f6d96fcd4471780dd856a532d4477141b54807d15f37700016?s=96&#038;d=mm&#038;r=g\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ee53f3\" data-id=\"7ee53f3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a9674a ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"7a9674a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Martin Siuda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9835853 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"9835853\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMartin Siuda is the creative head of Corvis. He gained his first experience in his father&#8217;s agency at the age of 13, and at 16 he was already looking after his first clients. Martin combines his years of experience as a creative director with relevant marketing and sales expertise and thus always knows how to merge creativity with the necessary strategy. As an online marketing expert, he knows exactly which screws to turn on landing pages, ad creatives and sales copy together with his creative team. In this way, every touchpoint along the customer journey is optimized not only visually but also strategically.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5028936 e-grid-align-left e-grid-align-mobile-center elementor-shape-rounded elementor-grid-0 ob-has-background-overlay elementor-widget elementor-widget-social-icons\" data-id=\"5028936\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-0831677\" href=\"https:\/\/www.linkedin.com\/in\/martinsiuda\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How good are your copywriting? Find out now why you will not succeed without a good sales copy and what you should definitely pay attention to.<\/p>\n","protected":false},"author":9,"featured_media":3060,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[32,15],"tags":[],"class_list":["post-6019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-uncategorized"],"yoast_head":"\n<title>Why Sales Copy is so important in performance marketing - CORVIS - Performance Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Won&#039;t Succeed Without a Good Sales Copy\" \/>\n<meta property=\"og:description\" content=\"How good are your copywriting? Find out now why copywriting is so important in performance marketing and what you should definitely pay attention to.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"CORVIS - Performance Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/corvis.vie\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/msiuda\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-18T10:10:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-06T11:52:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_shareimage.png\" \/>\n<meta name=\"author\" content=\"Martin Siuda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why You Won&#039;t Succeed Without a Good Sales Copy\" \/>\n<meta name=\"twitter:description\" content=\"How good are your copywriting? Find out now why copywriting is so important in performance marketing and what you should definitely pay attention to.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martin Siuda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/\"},\"author\":{\"name\":\"Martin Siuda\",\"@id\":\"https:\/\/corvis-digital.com\/en\/#\/schema\/person\/5fe727a8c06605447035a6520ff8ed4f\"},\"headline\":\"Why Sales Copy is so important in performance marketing\",\"datePublished\":\"2022-03-18T10:10:13+00:00\",\"dateModified\":\"2022-10-06T11:52:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/\"},\"wordCount\":902,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/corvis-digital.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_blogimage.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/\",\"url\":\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/\",\"name\":\"Why Sales Copy is so important in performance marketing - CORVIS - Performance Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/corvis-digital.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_blogimage.png\",\"datePublished\":\"2022-03-18T10:10:13+00:00\",\"dateModified\":\"2022-10-06T11:52:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#primaryimage\",\"url\":\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_blogimage.png\",\"contentUrl\":\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_blogimage.png\",\"width\":1920,\"height\":827},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/corvis-digital.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Sales Copy is so important in performance marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/corvis-digital.com\/en\/#website\",\"url\":\"https:\/\/corvis-digital.com\/en\/\",\"name\":\"CORVIS - Performance Marketing Agentur - Brandformance\",\"description\":\"Unsere Kunden performen besser\",\"publisher\":{\"@id\":\"https:\/\/corvis-digital.com\/en\/#organization\"},\"alternateName\":\"CORVIS - Performance Marketing Agentur\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/corvis-digital.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/corvis-digital.com\/en\/#organization\",\"name\":\"Corvis\",\"url\":\"https:\/\/corvis-digital.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/corvis-digital.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2022\/03\/corvis_green_web_success_2022.png\",\"contentUrl\":\"https:\/\/corvis-digital.com\/wp-content\/uploads\/2022\/03\/corvis_green_web_success_2022.png\",\"width\":1912,\"height\":757,\"caption\":\"Corvis\"},\"image\":{\"@id\":\"https:\/\/corvis-digital.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/corvis.vie\",\"https:\/\/www.instagram.com\/corvis.vie\/\",\"https:\/\/www.linkedin.com\/company\/corvis\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/corvis-digital.com\/en\/#\/schema\/person\/5fe727a8c06605447035a6520ff8ed4f\",\"name\":\"Martin Siuda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/04cbe09effe983f6d96fcd4471780dd856a532d4477141b54807d15f37700016?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/04cbe09effe983f6d96fcd4471780dd856a532d4477141b54807d15f37700016?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/04cbe09effe983f6d96fcd4471780dd856a532d4477141b54807d15f37700016?s=96&d=mm&r=g\",\"caption\":\"Martin Siuda\"},\"description\":\"Martin Siuda is the creative head of Corvis. He gained his first experience in his father's agency at the age of 13, and at 16 he was already looking after his first clients. Martin combines his years of experience as a creative director with relevant marketing and sales expertise and thus always knows how to merge creativity with the necessary strategy. As an online marketing expert, he knows exactly which screws to turn on landing pages, ad creatives and sales copy together with his creative team. In this way, every touchpoint along the customer journey is optimized not only visually but also strategically.\",\"sameAs\":[\"https:\/\/corvis-digital.com\/\",\"https:\/\/www.facebook.com\/msiuda\",\"https:\/\/www.instagram.com\/martin.corvis\/\",\"https:\/\/www.linkedin.com\/in\/martinsiuda\/\"],\"url\":\"https:\/\/corvis-digital.com\/en\/author\/martin-siuda\/\"}]}<\/script>\n","yoast_head_json":{"title":"Why Sales Copy is so important in performance marketing - CORVIS - Performance Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Why You Won't Succeed Without a Good Sales Copy","og_description":"How good are your copywriting? Find out now why copywriting is so important in performance marketing and what you should definitely pay attention to.","og_url":"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/","og_site_name":"CORVIS - Performance Marketing","article_publisher":"https:\/\/www.facebook.com\/corvis.vie","article_author":"https:\/\/www.facebook.com\/msiuda","article_published_time":"2022-03-18T10:10:13+00:00","article_modified_time":"2022-10-06T11:52:45+00:00","og_image":[{"url":"https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_shareimage.png","type":"","width":"","height":""}],"author":"Martin Siuda","twitter_card":"summary_large_image","twitter_title":"Why You Won't Succeed Without a Good Sales Copy","twitter_description":"How good are your copywriting? Find out now why copywriting is so important in performance marketing and what you should definitely pay attention to.","twitter_misc":{"Written by":"Martin Siuda","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#article","isPartOf":{"@id":"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/"},"author":{"name":"Martin Siuda","@id":"https:\/\/corvis-digital.com\/en\/#\/schema\/person\/5fe727a8c06605447035a6520ff8ed4f"},"headline":"Why Sales Copy is so important in performance marketing","datePublished":"2022-03-18T10:10:13+00:00","dateModified":"2022-10-06T11:52:45+00:00","mainEntityOfPage":{"@id":"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/"},"wordCount":902,"commentCount":0,"publisher":{"@id":"https:\/\/corvis-digital.com\/en\/#organization"},"image":{"@id":"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_blogimage.png","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/","url":"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/","name":"Why Sales Copy is so important in performance marketing - CORVIS - Performance Marketing","isPartOf":{"@id":"https:\/\/corvis-digital.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#primaryimage"},"image":{"@id":"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_blogimage.png","datePublished":"2022-03-18T10:10:13+00:00","dateModified":"2022-10-06T11:52:45+00:00","breadcrumb":{"@id":"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#primaryimage","url":"https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_blogimage.png","contentUrl":"https:\/\/corvis-digital.com\/wp-content\/uploads\/2021\/01\/salescopy_blogimage.png","width":1920,"height":827},{"@type":"BreadcrumbList","@id":"https:\/\/corvis-digital.com\/en\/why-sales-copy-is-so-important-in-performance-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/corvis-digital.com\/en\/"},{"@type":"ListItem","position":2,"name":"Why Sales Copy is so important in performance marketing"}]},{"@type":"WebSite","@id":"https:\/\/corvis-digital.com\/en\/#website","url":"https:\/\/corvis-digital.com\/en\/","name":"CORVIS - Performance Marketing Agentur - Brandformance","description":"Unsere Kunden performen besser","publisher":{"@id":"https:\/\/corvis-digital.com\/en\/#organization"},"alternateName":"CORVIS - Performance Marketing Agentur","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corvis-digital.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/corvis-digital.com\/en\/#organization","name":"Corvis","url":"https:\/\/corvis-digital.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/corvis-digital.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/corvis-digital.com\/wp-content\/uploads\/2022\/03\/corvis_green_web_success_2022.png","contentUrl":"https:\/\/corvis-digital.com\/wp-content\/uploads\/2022\/03\/corvis_green_web_success_2022.png","width":1912,"height":757,"caption":"Corvis"},"image":{"@id":"https:\/\/corvis-digital.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/corvis.vie","https:\/\/www.instagram.com\/corvis.vie\/","https:\/\/www.linkedin.com\/company\/corvis"]},{"@type":"Person","@id":"https:\/\/corvis-digital.com\/en\/#\/schema\/person\/5fe727a8c06605447035a6520ff8ed4f","name":"Martin Siuda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/04cbe09effe983f6d96fcd4471780dd856a532d4477141b54807d15f37700016?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/04cbe09effe983f6d96fcd4471780dd856a532d4477141b54807d15f37700016?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/04cbe09effe983f6d96fcd4471780dd856a532d4477141b54807d15f37700016?s=96&d=mm&r=g","caption":"Martin Siuda"},"description":"Martin Siuda is the creative head of Corvis. He gained his first experience in his father's agency at the age of 13, and at 16 he was already looking after his first clients. Martin combines his years of experience as a creative director with relevant marketing and sales expertise and thus always knows how to merge creativity with the necessary strategy. As an online marketing expert, he knows exactly which screws to turn on landing pages, ad creatives and sales copy together with his creative team. In this way, every touchpoint along the customer journey is optimized not only visually but also strategically.","sameAs":["https:\/\/corvis-digital.com\/","https:\/\/www.facebook.com\/msiuda","https:\/\/www.instagram.com\/martin.corvis\/","https:\/\/www.linkedin.com\/in\/martinsiuda\/"],"url":"https:\/\/corvis-digital.com\/en\/author\/martin-siuda\/"}]}},"_links":{"self":[{"href":"https:\/\/corvis-digital.com\/en\/wp-json\/wp\/v2\/posts\/6019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/corvis-digital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corvis-digital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corvis-digital.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/corvis-digital.com\/en\/wp-json\/wp\/v2\/comments?post=6019"}],"version-history":[{"count":6,"href":"https:\/\/corvis-digital.com\/en\/wp-json\/wp\/v2\/posts\/6019\/revisions"}],"predecessor-version":[{"id":7173,"href":"https:\/\/corvis-digital.com\/en\/wp-json\/wp\/v2\/posts\/6019\/revisions\/7173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corvis-digital.com\/en\/wp-json\/wp\/v2\/media\/3060"}],"wp:attachment":[{"href":"https:\/\/corvis-digital.com\/en\/wp-json\/wp\/v2\/media?parent=6019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corvis-digital.com\/en\/wp-json\/wp\/v2\/categories?post=6019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corvis-digital.com\/en\/wp-json\/wp\/v2\/tags?post=6019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- This website is optimized by Airlift. Learn more: https://airlift.net. Template:. Learn more: https://airlift.net. Template: 69d1abc1c6af5a609d51a539. Config Timestamp: 2026-04-05 00:24:33 UTC, Cached Timestamp: 2026-04-07 06:18:42 UTC -->